If you’re going to make something easier for a customer, tell them about it! When I first had Weston, my sleep debt became so great that simple tasks became daunting. Like…maybe I forgot to put the coffee pot under the coffee maker and then asked myself, why didn’t the coffee drain into the pot? And…maybe I even forgot the word for coffeepot. Yep, I really did them both. And since I wasn’t thinking with a clear mind, any trick that made my life easier as a parent was incredibly helpful. Baby retailers of course know this so they create products and solutions to address this problem. But, sometimes, they fail to educate you on exactly what they are.
In my sleep deprived stupor, I didn’t realize for months that Baby Gap puts one brass snap in the middle of the pants section of a one piece outfit. The purpose is so you know which snap is the middle one and consequently you’ll know where all the other seemingly 40 extra snaps should be snapped to. It’s a great idea, once you realize it! I was using Baby Gap outfits for months before I realized this. It was one of those ohhhhhh moments. They were smart enough and thoughtful enough to provide this enhancement that I haven’t seen any other brand provide. But, they didn’t tell me about it. There isn’t anything that I know of on their packaging, their tag, signs on the site or in the store, you just have to figure it out. It seems simple, but, like I said, it literally took me months to realize this, especially because of my sleep deprivation.
Now, your clients may not be sleep deprived because of a newborn, but they may be lacking full focus because of long work hours, an overwhelming schedule, or because their attention is split between a tv, a phone, and a tablet. So, if you make an enhancement to make a process, product, or service easier, educate your client on its presence, how to use it, etc. Although it does take more work initially, it may be the only way for clients to fully utilize (and appreciate) the work you spent on making something easier for them. And clients always appreciate you, and remember you, for making their life easier!
Please share in the comments ways you’ve made something easier for your clients!