When going to purchase an item for my son’s upcoming 1st birthday party, which I can’t believe is happening in 3 months, I noticed a description on Amazon. If you see in the gray box below the toys it says “frustration-free packaging.” Now, a few points are lost for not describing what this means exactly, but I was intrigued. Frustration free? Heck yeah! I’m sick of finding scissors, pliers, a tool box, and a magic wand just to get a toy out of its packaging. I thought, maybe it costs extra? And what’s the alternative?
I checked and found out that the alternative was “standard packaging” and that it cost the same. So, again, still not quite sure what frustration free meant, but regardless, I was in for it. And once the toy was delivered, I still wasn’t quite sure what it meant, but found a description on the side of the box.
Frustration free means, no wire ties (thank goodness!), low waste (good! cause all of those bags can get away from you and become a choking hazard), and no clamshell (those things sometimes seem like a trick! like you can only see the toy but are never allowed to actually obtain it). Now again, I wish they would have featured what exactly frustration free meant when I purchased it, but I’m so glad that it was an option. Because I literally opened the delivered box, pulled the toy out of another piece of cardboard and voila, that was it!
It’s so helpful when a business understands what about their standard procedure, or an industry’s standard procedure, frustrates their customer. And even better, when they actually do something about it. Going forward, I will always try to buy Little Tikes frustration free toys if possible. Because, they’re actively trying to make things easier and less irritating for me. They “get me” and what I need.
Wouldn’t it be wonderful if all businesses did that? Actively tried to figure out how to make working with them/purchasing from them, less frustrating? Is there anything that you can do in your business to make it frustration free? Any procedures, policies, or situations that you know cause problems for customers, and could be updated to make them less so? Let’s take a cue from Little Tikes and make our experiences a little more “frustration free!”
Please let me know in the comments below any frustration free experiences you’ve had!